Publishers today face challenges not dreamed of even a year ago. While most publishers have fully embraced programmatic monetization, managing an editorial voice and publishing strategy across multiple channels in a way that both maximizes revenue AND engagement is harder than ever. GotChosen’s technology works to maximize engagement and revenue per session by introducing an entirely new monetization platform to supplement a publishers’ already-established advertising revenue stream.
Even with recent changes to how social media platforms promote editorial content, publishers cannot turn their backs on social media channels. Facebook, Instagram, Twitter, YouTube, Pinterest, and the rest still represent channels with massive reach and brand impact. However, as diversified revenue models take hold and programmatic advertising matures, publishers are returning their focus to organic audience development.